Funding Buy-Sell Agreements with Indexed Universal Life Insurance

buy sell agreements with indexed universal life
Insurance Quotes 2 Day Team

Written By Doug Mitchell

Doug Mitchell, CLU holds a BA degree in Finance from Auburn University, a Chartered Life Underwriter (CLU) designation from The American College in Bryn Mahr, PA and Top of the Table member of the Million Dollar Round Table (MDRT). Doug has spent close to 30 years in the insurance and financial planning industry and has held licenses to sell securities, long-term care insurance, health.  Doug is also a financial blogger addressing the topics of life insurance, annuities and retirement income planning.

Holly Mitchell  &

Holly Mitchell’s background in life insurance insurance goes back to 1985 when she worked for her father who was a New York Life agent. Holly has a marketing degree from Auburn University and has had a life insurance license since 2008. In addition to advising life insurance for customers all around the country, Holly is our website fact checker.

Rob Pinner   &

Rob Pinner is the founder and CEO of Pinner Financial Services servicing all 50 states. Rob started his insurance career in 2002.

Louis LaBash

Results-driven and innovative life insurance professional with 30 plus years of life insurance industry sales and marketing experience. Recognized as a pioneer in the field, leveraging phone and internet channels to exceed personal sales of over $100 million during the first decade of the 21st century. Creator of a highly effective intuitive IUL life insurance sales software that facilitated the sale of millions of dollars of indexed universal policies by numerous life insurance agents. Proven track record as a Managing General Agent (MGA), Life Agent, IUL Life Insurance Sales Software developer, and leading-edge creator of insurance marketing tools, educational content, and delivery systems.

 6 minute read

Yes, you can fund a buy-sell agreement with indexed universal life insurance. IUL provides both the death benefit needed for buyouts and cash value that grows over time, giving you flexibility for retirement buyouts or disability scenarios. It’s a smart choice for business owners who want permanent protection with living benefits.

If you own a business with partners, here’s a question worth asking: What happens to your share if something happens to you? And what happens to the business if something happens to them?

These aren’t comfortable questions. But we’ve worked with enough business owners over the past 30 years to know that the ones who plan ahead sleep better at night. A buy-sell agreement funded with the right life insurance can protect your family, your partners, and the business you’ve built together.

Let’s break down why indexed universal life insurance is often the smartest way to fund these agreements.

Doug Mitchell

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What Is a Buy-Sell Agreement?

A buy-sell agreement is a legal contract between business owners. It spells out what happens to an owner’s share of the business when they die, become disabled, retire, or leave for any other reason.

Think of it as a prenup for your business partnership.

The agreement typically requires the remaining owners (or the business itself) to buy out the departing owner’s share at an agreed-upon price. Without this agreement, you could end up in business with your partner’s spouse, their kids, or whoever inherits their share. That’s rarely ideal for anyone involved.

The challenge? Having the cash available when you need it. That’s where life insurance comes in.

Why Life Insurance Is the Best Funding Method

You could try to save up cash in a sinking fund. But what if a triggering event happens before you’ve saved enough? Taking out a loan puts strain on the business. And hoping you’ll figure it out later isn’t a plan.

Life insurance solves the timing problem. When an owner dies, the death benefit provides immediate cash to buy out their share. The money arrives quickly, it’s generally income tax-free, and it doesn’t depend on the business having extra cash on hand.

That’s why most financial advisors recommend life insurance as the primary funding method for buy-sell agreements.

Why IUL Works Better Than Term or Whole Life

Not all life insurance works equally well for buy-sell funding. Here’s how the options compare.

Term life insurance is the cheapest option upfront. It provides a death benefit for a set period, usually 10, 20, or 30 years. The problem? If your partner retires or becomes disabled instead of dying, term insurance provides nothing. And if the term expires before you need it, you’re back to square one.

Whole life insurance provides permanent coverage with guaranteed cash value growth. It’s reliable but expensive, and the cash value grows slowly.

Indexed universal life (IUL) hits a sweet spot for many business owners. You get permanent death benefit protection plus cash value that can grow based on market index performance. You’re protected against market losses with a floor (typically 0%), while still participating in gains up to a cap.

Here’s why that matters for buy-sell agreements:

Flexibility for multiple scenarios. If a partner dies, the death benefit funds the buyout. If they retire or become disabled, you can access the policy’s cash value to help fund a lifetime buyout.

Living benefits. You can generally borrow against the cash value tax-free, as long as the policy remains in force. This gives you options that term insurance simply can’t provide. Learn more about tax-free policy loans and how they work.

Adjustable coverage. As your business grows in value, you can adjust the death benefit to match. With term insurance, you’d need to buy a whole new policy.

Disability buyout options. Some insurers offer disability buyout riders for IUL policies, depending on the provider and underwriting. This provides coverage if a partner becomes unable to work.

We’ve seen many business owners start with term insurance to save money, then wish they’d chosen IUL when a partner needed to exit for health reasons. The cash value component makes a real difference.

Cross-Purchase vs. Entity-Purchase Agreements

When you use life insurance to fund a buy-sell agreement, you’ll need to decide who owns the policies. There are two main approaches.

Cross-purchase agreement: Each owner buys a policy on the other owners. If Partner A dies, Partner B collects the death benefit and uses it to buy A’s share directly from A’s estate. This works well with two or three owners. With more owners, the number of policies multiplies quickly.

Entity-purchase agreement (also called redemption): The business itself owns policies on each owner. When an owner dies, the company collects the death benefit and buys back the deceased owner’s shares. This is simpler to administer, especially with multiple owners.

There’s also a hybrid (wait-and-see) approach that combines elements of both, allowing flexibility in how the buyout is structured when the time comes.

Each approach has different tax implications and administrative requirements. Your attorney and financial advisor can help you determine which structure fits your situation best.

How to Set Up Your Buy-Sell Funding

Getting this right involves several steps:

Get a business valuation. You need to know what each owner’s share is worth. This determines how much life insurance coverage you need. Plan to update this valuation every few years as your business grows.

Draft the buy-sell agreement. Work with a business attorney who understands these arrangements. The agreement should specify triggering events, valuation methods, and payment terms.

Choose your agreement structure. Decide between cross-purchase, entity-purchase, or a hybrid approach based on your specific situation.

Apply for IUL coverage. Each owner will need to go through underwriting. The death benefit should match their ownership value. Consider adding disability buyout riders for more complete protection.

Review annually. Your business value, ownership percentages, and personal situations all change over time. Make sure your coverage keeps pace.

Frequently Asked Questions

Can I use term insurance instead of IUL for a buy-sell agreement?

You can, and it costs less upfront. But term insurance only pays if someone dies during the policy term. It provides no cash value for retirement buyouts, disability situations, or if the policy expires before you need it. For comprehensive protection, permanent coverage like IUL is often the better choice.

How much life insurance do I need for a buy-sell agreement?

The death benefit should match the value of each owner’s share in the business. If your company is worth $2 million and you own 50%, you’d want a $1 million policy on your life so your partners can buy out your share. Get a professional valuation and update your coverage as the business grows.

What happens if the insurance payout doesn’t match the business value at death?

This is why regular reviews matter. If your business has grown significantly, the death benefit might fall short. Your buy-sell agreement should address this possibility, typically requiring the remaining amount to be paid over time with interest.

Are the premiums tax-deductible?

No. Life insurance premiums for buy-sell agreements are paid with after-tax dollars, whether the business or individual owners pay them. The trade-off is that death benefits are generally received income tax-free.

What if I want to retire instead of waiting for a death benefit?

This is where IUL’s cash value becomes valuable. You can access accumulated cash value through tax-free policy loans to help fund a retirement buyout, as long as the policy stays in force. Term insurance offers no such option.

Key Takeaways

  • Buy-sell agreements protect everyone. They ensure your family gets fair value for your share and your partners don’t end up in business with your heirs.
  • Life insurance is the most reliable funding method. It provides guaranteed cash at exactly the moment you need it.
  • IUL offers more flexibility than term or whole life. The cash value component helps with retirement and disability scenarios, not just death.
  • Choose your structure carefully. Cross-purchase and entity-purchase agreements have different tax and administrative implications.
  • Review your coverage regularly. As your business grows, your insurance needs to keep pace.

Ready to protect your business partnership? We’ve helped business owners across the country structure buy-sell agreements with the right coverage for their situation. Let’s talk through your options.

author avatar
Doug Mitchell, CLU Independant Advisor
Doug Mitchell, CLU holds a BA degree in Finance from Auburn University as well as having obtained a Chartered Life Underwriter (CLU) designation from The American College in Bryn Mahr, PA. Doug has spent 30 years in the life insurance industry and has also held licenses to sell securities, long-term care insurance and home and auto insurance. Doug is a Top of the Table Million Dollar Round Table member (MDRT).  MDRT is a global, independent association of the world's leading life insurance advisors.  For two years, Doug served as President of the Auburn Opelika Association of Financial Advisors and has been a member of the Million Dollar Round Table. He obtained Life Millionaire status at Horace Mann Insurance Company and was awarded the Life Agent of the Year Award. Later in his career with New York Life he was an Executive Council Member. Doug currently serves as President of Ogletree Financial, a managing general agency serving life insurance agents and clients in all parts of the United States. Today, Doug’s main focus is servicing 1000s of policyholders.

CLU Member Since 2004

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