Fidelity Life Insurance Review: Pros, Cons, and Products

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Insurance Quotes 2 Day Team

Written By Doug Mitchell

Doug Mitchell, CLU holds a BA degree in Finance from Auburn University, a Chartered Life Underwriter (CLU) designation from The American College in Bryn Mahr, PA and Top of the Table member of the Million Dollar Round Table (MDRT). Doug has spent close to 30 years in the insurance and financial planning industry and has held licenses to sell securities, long-term care insurance, health.  Doug is also a financial blogger addressing the topics of life insurance, annuities and retirement income planning.

Holly Mitchell  &

Holly Mitchell’s background in life insurance insurance goes back to 1985 when she worked for her father who was a New York Life agent. Holly has a marketing degree from Auburn University and has had a life insurance license since 2008. In addition to advising life insurance for customers all around the country, Holly is our website fact checker.

Rob Pinner   &

Rob Pinner is the founder and CEO of Pinner Financial Services servicing all 50 states. Rob started his insurance career in 2002.

Louis LaBash

Results-driven and innovative life insurance professional with 30 plus years of life insurance industry sales and marketing experience. Recognized as a pioneer in the field, leveraging phone and internet channels to exceed personal sales of over $100 million during the first decade of the 21st century. Creator of a highly effective intuitive IUL life insurance sales software that facilitated the sale of millions of dollars of indexed universal policies by numerous life insurance agents. Proven track record as a Managing General Agent (MGA), Life Agent, IUL Life Insurance Sales Software developer, and leading-edge creator of insurance marketing tools, educational content, and delivery systems.

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Fidelity Life Association is a solid choice for no-medical-exam life insurance, especially if you’re over 50 or need quick approval. They hold an A- (Excellent) AM Best rating with a positive outlook and have been in business since 1896. Their RAPIDecision® products can approve coverage in 24-48 hours. They’re not available in New York or Wyoming.

If you’re researching Fidelity Life Insurance, you probably want to know one thing: is this company worth your time? We get it. There are dozens of life insurance companies out there, and figuring out which one fits your situation isn’t easy.

We’ve worked with Fidelity Life policies for years, and here’s our honest take. They do certain things really well, particularly no-exam coverage and fast approvals. But they’re not the right fit for everyone. Let’s break down what you need to know.

Company Overview: Who Is Fidelity Life?

Fidelity Life Association has been around since 1896. That’s over 125 years in the life insurance business. They’re headquartered in Chicago and licensed to sell policies in 48 states plus Washington D.C. The exceptions are New York and Wyoming.

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Here’s something important that’s changed recently. In June 2024, iA Financial Group (a major Canadian insurance company) completed its acquisition of Fidelity Life’s parent company, Vericity. This is actually good news for policyholders. iA Financial has injected significant capital into Fidelity Life, strengthening their financial position.

As of October 2025, AM Best rates Fidelity Life A- (Excellent) with a positive outlook. That positive outlook reflects the financial backing from iA Financial. In plain terms, this means Fidelity Life has strong ability to pay claims when policyholders need them.

Pros and Cons of Fidelity Life

Before diving into specific products, let’s look at what Fidelity Life does well and where they fall short.

What Fidelity Life Does Well

Fast approvals stand out as their biggest strength. Their RAPIDecision® platform uses accelerated underwriting to approve many applicants within 24-48 hours. No blood draws. No medical exams for most products. If you need coverage quickly, this matters.

They also focus on the middle market. Not everyone qualifies for traditional fully underwritten policies. Fidelity Life specializes in simplified issue and guaranteed issue products that accept applicants other companies might decline.

Their senior-focused products deserve mention too. If you’re between 50 and 85, Fidelity Life offers several options specifically designed for your age group.

Where Fidelity Life Falls Short

Coverage limits tend to be lower than what you’d get from a fully underwritten policy. Most RAPIDecision® products cap out between $150,000 and $400,000. If you need $1 million or more in coverage, you’ll likely need to look elsewhere.

Premiums run higher than medically underwritten policies. That’s the trade-off for skipping the exam. You’re paying for convenience and accessibility.

Customer service has received mixed reviews. Some policyholders report difficulty reaching representatives. The company operates primarily through digital channels, which works great for some people but frustrates others who prefer phone support.

Fidelity Life Insurance Products

Fidelity Life organizes their products under the RAPIDecision® brand. Here’s what they offer.

Term Life Insurance

RAPIDecision® Life is their flagship term product. It provides level term coverage for 10, 15, 20, 25, or 30-year periods depending on your age. Coverage ranges from $100,000 to $400,000. Most applicants answer health questions online and receive a decision within 24-48 hours. Some applicants may need to complete a medical exam within 6 months to receive full coverage.

RAPIDecision® Senior Life targets applicants ages 50-85 who want term coverage. It offers 10, 20, or 30-year terms with coverage from $10,000 to $150,000. This product uses simplified underwriting with no medical exam required.

Final Expense Insurance

RAPIDecision® Final Expense is a permanent whole life policy designed to cover end-of-life costs. It’s available to applicants ages 50-85 with coverage from $5,000 to $35,000. No medical exam required, and coverage begins immediately upon approval.

RAPIDecision® Guaranteed Issue Life is for applicants who can’t qualify for other coverage due to health conditions. Ages 50-85 can apply with no health questions and no medical exam. Coverage ranges from $5,000 to $25,000. The catch? There’s a graded death benefit, meaning full coverage doesn’t kick in until after the first two or three years.

Permanent Life Insurance

RAPIDecision® Senior Whole Life provides lifetime coverage with level premiums and cash value accumulation. It’s available to applicants ages 50-85 with coverage from $10,000 to $150,000. Like the final expense products, it uses simplified underwriting.

Accidental Death Insurance

Fidelity Life offers standalone accidental death coverage that pays benefits only if death results from an accident. Premiums start around $10 per month depending on coverage amount. This can supplement other life insurance or provide affordable coverage for those who have difficulty qualifying for traditional policies.

Available Riders

Fidelity Life offers several riders to customize your coverage:

Accidental Death Benefit Rider adds extra coverage if death results from an accident. This pays in addition to your base policy’s death benefit.

Family Accidental Death Benefit Rider extends accidental death coverage to your spouse and dependent children.

Terminal Illness Rider allows you to access a portion of your death benefit if diagnosed with a terminal illness. This can help cover medical expenses or final arrangements while you’re still living.

Child Rider provides coverage for your children under one policy. If the worst happens, it helps cover funeral costs and gives you time to grieve without financial stress.

Inflation Rider increases your coverage amount over time to keep pace with rising costs. This helps ensure your death benefit maintains its purchasing power.

Return of Premium Rider refunds your premiums if you outlive your term policy. It costs more upfront but guarantees you don’t “lose” money if you don’t die during the term.

Is Fidelity Life Right for You?

Fidelity Life works best for specific situations. Consider them if you need coverage quickly without a medical exam, you’re over 50 and want senior-specific products, you have health conditions that make traditional underwriting difficult, or you need smaller coverage amounts under $400,000.

Look elsewhere if you need high coverage amounts over $500,000, you want the lowest possible premiums and don’t mind medical underwriting, you live in New York or Wyoming, or you strongly prefer phone-based customer service.

Frequently Asked Questions

Is Fidelity Life a good insurance company?

Fidelity Life has an A- (Excellent) rating from AM Best with a positive outlook as of October 2025. They’ve been in business since 1896 and are now backed by iA Financial Group. For no-medical-exam coverage, they’re a reputable option. Just understand that their products work best for specific needs.

Does Fidelity Life require a medical exam?

Most Fidelity Life products don’t require a medical exam. Their RAPIDecision® platform uses health questions and database checks instead of blood tests and physicals. Some applicants for RAPIDecision® Life may need to complete an exam within 6 months for full coverage approval.

What states does Fidelity Life operate in?

Fidelity Life is licensed in 48 states plus Washington D.C. They don’t offer coverage in New York or Wyoming. Product availability varies by state, so check what’s available in your location.

How long does Fidelity Life approval take?

Most RAPIDecision® applications receive a decision within 24-48 hours. Guaranteed issue products with no health questions can approve even faster. If additional underwriting is needed, the process may take longer.

Who owns Fidelity Life now?

iA Financial Group, a major Canadian insurance and wealth management company, acquired Fidelity Life’s parent company Vericity in June 2024. This acquisition strengthened Fidelity Life’s financial position and resources.

Key Takeaways

  • Financial strength is solid. Fidelity Life holds an A- (Excellent) AM Best rating with a positive outlook, backed by iA Financial Group since 2024.
  • Speed is their specialty. RAPIDecision® products can approve coverage in 24-48 hours without medical exams for most applicants.
  • Best for specific needs. They excel at no-exam coverage, senior products (ages 50-85), and applicants who struggle to qualify elsewhere.
  • Coverage limits are modest. Most products cap at $150,000-$400,000, making them less suitable for high-coverage needs.
  • Not available everywhere. New York and Wyoming residents will need to look at other carriers.

Ready to explore your options? We work with Fidelity Life and dozens of other carriers to find the right fit for your situation. No pressure, just honest guidance based on 30+ years of experience.

author avatar
Doug Mitchell, CLU Independant Advisor
Doug Mitchell, CLU holds a BA degree in Finance from Auburn University as well as having obtained a Chartered Life Underwriter (CLU) designation from The American College in Bryn Mahr, PA. Doug has spent 30 years in the life insurance industry and has also held licenses to sell securities, long-term care insurance and home and auto insurance. Doug is a Top of the Table Million Dollar Round Table member (MDRT).  MDRT is a global, independent association of the world's leading life insurance advisors.  For two years, Doug served as President of the Auburn Opelika Association of Financial Advisors and has been a member of the Million Dollar Round Table. He obtained Life Millionaire status at Horace Mann Insurance Company and was awarded the Life Agent of the Year Award. Later in his career with New York Life he was an Executive Council Member. Doug currently serves as President of Ogletree Financial, a managing general agency serving life insurance agents and clients in all parts of the United States. Today, Doug’s main focus is servicing 1000s of policyholders.