Costco Life Insurance Review: Is Member Advantage Life Worth It?

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Insurance Quotes 2 Day Team

Written By Doug Mitchell

Doug Mitchell, CLU holds a BA degree in Finance from Auburn University, a Chartered Life Underwriter (CLU) designation from The American College in Bryn Mahr, PA and Top of the Table member of the Million Dollar Round Table (MDRT). Doug has spent close to 30 years in the insurance and financial planning industry and has held licenses to sell securities, long-term care insurance, health.  Doug is also a financial blogger addressing the topics of life insurance, annuities and retirement income planning.

Holly Mitchell  &

Holly Mitchell’s background in life insurance insurance goes back to 1985 when she worked for her father who was a New York Life agent. Holly has a marketing degree from Auburn University and has had a life insurance license since 2008. In addition to advising life insurance for customers all around the country, Holly is our website fact checker.

Rob Pinner   &

Rob Pinner is the founder and CEO of Pinner Financial Services servicing all 50 states. Rob started his insurance career in 2002.

Louis LaBash

Results-driven and innovative life insurance professional with 30 plus years of life insurance industry sales and marketing experience. Recognized as a pioneer in the field, leveraging phone and internet channels to exceed personal sales of over $100 million during the first decade of the 21st century. Creator of a highly effective intuitive IUL life insurance sales software that facilitated the sale of millions of dollars of indexed universal policies by numerous life insurance agents. Proven track record as a Managing General Agent (MGA), Life Agent, IUL Life Insurance Sales Software developer, and leading-edge creator of insurance marketing tools, educational content, and delivery systems.

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Costco life insurance is term coverage called Member Advantage Life, underwritten by Protective Life Insurance Company exclusively for Costco members. Members can get 10-, 20-, or 30-year term policies with coverage from $100,000 to $5 million, featuring a unique pricing structure in which premiums are reduced for the first five years before adjusting to standard rates.

Your Costco membership delivers value far beyond bulk groceries and discounted gas. Through a partnership with Protective Life Insurance Company, Costco offers exclusive term life insurance coverage designed specifically for its members.

Member Advantage Life Term offers straightforward death-benefit protection with unique features, including reduced premiums for the first five years and member-only pricing. But is it the right choice for your family’s financial security?

This review breaks down everything you need to know about Costco life insurance, including coverage options, costs, benefits, limitations, and whether you should consider shopping around.

Doug Mitchell

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What Is Costco Life Insurance?

Costco life insurance is officially called Member Advantage Life Term. It’s a term life insurance product available exclusively to Costco members through a partnership with Protective Life Insurance Company.

Protective Life, headquartered in Birmingham, Alabama, has been in the life insurance business for over 110 years since its founding in 1907. The company maintains strong financial ratings and currently serves more than 11.7 million policyholders across all 50 states. Over its history, Protective Life has paid more than $5.7 billion in claims to beneficiaries.

Member Advantage Life Term is designed as a straightforward term insurance product with some member-exclusive benefits. You won’t find cash value accumulation or investment features here—just pure death benefit protection for a set period of time. For readers new to understanding life insurance basics, the National Association of Insurance Commissioners offers helpful consumer education resources.

Costco Life Insurance Coverage Options

Member Advantage Life offers three term length options with a unique pricing structure. Each term period uses what Protective Life calls a “5x” structure, where your premiums are reduced for the first five years before adjusting to standard market rates. Please note that availability may vary by state, and the policy is not available in New York.

Term Period Structure Non-Tobacco Age Range Tobacco Age Range
10-Year Term 5×5 18-80 18-75
20-Year Term 5×15 18-70 18-62
30-Year Term 5×25 18-58 18-43

The coverage amount you choose remains level throughout your initial term period. You can select coverage anywhere from $100,000 to $5 million, depending on your needs and what you qualify for during underwriting.

Policy features, including conversion options and continuation coverage after the initial term, may vary by state and policy form. Contact Protective Life directly at 844-740-5433 or visit Protective.com/Costco to verify specific features available in your state.

How Much Does Costco Life Insurance Cost?

The cost of Costco life insurance depends on several factors: your age, health, tobacco use, coverage amount, and term length. However, the program offers a unique pricing advantage for Costco members.

Gold Star and Business members receive reduced premiums during the first five policy years. This discount can save you money compared to standard market rates during this initial period. According to Protective Life, coverage can cost as low as 61 cents per day—less than a Costco hot dog combo.

In the sixth year of your policy, your premium adjusts to the standard market cost for your age and risk class. This is a one-time change, and your premium then remains level for the rest of your initial term period.

Your specific rate will be determined by your underwriting classification. Protective Life places applicants into one of four categories based on health and medical history: select preferred, preferred, non-tobacco, or tobacco. Better health classifications result in lower premiums.

Most applicants will complete a medical exam as part of the underwriting process, though some qualifying applicants may not require an exam. The underwriting requirements depend on factors like your age, requested coverage amount, and health profile.

Costco Life Insurance Benefits and Riders

Member Advantage Life includes some benefits at no extra charge, while others are available as optional riders for an additional premium.

Included Benefits (No Extra Cost):

Terminal Illness Accelerated Death Benefit Endorsement provides access to your death benefit if you’re diagnosed with a terminal illness. You can receive up to 60% of your policy’s death benefit or $1 million, whichever is less. The amount you receive, plus accumulated interest, will be deducted from your final death benefit. This benefit is not available in all states, and state variations may apply.

Income Provider Option Endorsement may be available depending on your policy form. This option gives your beneficiaries the choice to receive death benefits as a guaranteed income stream for up to 30 years, rather than a lump sum. You can structure this to include a smaller lump sum payment for immediate expenses like funeral costs, with the remainder paid monthly. Adding this option to your policy could result in lower premiums than a traditional lump-sum policy. Contact Protective Life to confirm availability and pricing for your specific policy.

Optional Riders (Additional Cost):

Accidental Death Benefit Rider increases the death benefit paid to your beneficiaries if your death results from an accident. Applicants aged 18-60 are eligible, with coverage and premiums stopping at age 65. Your additional coverage can match your base policy’s death benefit but cannot exceed $250,000.

Children’s Term Life Insurance Rider provides death benefit protection for all your natural, adopted, or stepchildren from 15 days old through age 18. Coverage continues until age 25, the rider’s expiry date, or policy termination, whichever comes first. The annual premium is fixed regardless of how many children you cover. Coverage ranges from $1,000 to $25,000 in $1,000 increments. When a covered child reaches age 25, they can convert to a permanent Protective Life policy for up to five times the rider’s coverage amount. Applicants aged 18-64 are eligible for this rider.

Waiver of Premium covers your life insurance premiums if you become disabled and unable to work. After a six-month waiting period, Protective Life will waive your premiums so you don’t lose your coverage during disability. Applicants aged 18-55 are eligible.

Pros of Costco Life Insurance

Costco’s partnership with Protective Life offers several advantages worth considering.

The member discount structure provides genuine savings during the first five years of coverage. If you’re planning to keep the policy long-term, those initial savings can add up. The reduced early premiums make it easier to afford adequate coverage when you need it most.

Protective Life’s financial strength and longevity provide peace of mind. With over a century of experience, more than 11.7 million policies in force, and over $5.7 billion paid in claims, you can feel confident the company will be there when your beneficiaries need to file a claim.

Some policy forms may offer conversion options to permanent coverage, though this varies by state and policy. Contact Protective Life to verify what options are available for your specific policy. This type of feature provides valuable protection if your health declines after you purchase your term policy.

The included Terminal Illness benefit adds value at no extra cost. Many insurers charge for this feature or don’t offer it at all.

Coverage amounts go up to $5 million, which is sufficient for most families’ protection needs.

Cons of Costco Life Insurance

Despite its benefits, Member Advantage Life has some limitations to consider carefully.

You must be a Costco member to apply. If you’re not already a member, you’ll need to pay the annual membership fee on top of your insurance premiums.

You’re limited to one insurance carrier. Working with Protective Life exclusively means you can’t easily compare rates from other highly-rated insurers. Different companies price risk differently, so you might qualify for better rates elsewhere based on your specific health profile.

The term period options may be restrictive. While 10, 20, and 30-year terms work for many people (availability varies by state), some situations call for 15 or 25-year terms. If you need coverage that expires when your youngest child graduates college or when your mortgage is paid off, your specific timeline might not align with the available options.

The premium adjustment at year six can be jarring. While your rate remains level after that adjustment, seeing your premium increase significantly after five years of lower payments requires advance planning.

While some qualifying applicants may not require a medical exam, most will need to complete traditional underwriting. Many modern insurers offer accelerated underwriting that uses data analytics for faster approval decisions.

The program only offers term insurance through the member benefit. If you’re interested in whole life insurance or indexed universal life insurance as retirement planning tools, you’ll need to look elsewhere.

The policy is not available in New York, and specific features may vary by state.

How Costco Life Insurance Compares to Other Options

Choosing life insurance through a single-carrier program like Costco offers convenience but limits your ability to find the absolute best rate for your situation.

Independent life insurance agents work with multiple insurance companies. They can submit your application to several carriers and present you with quotes from each. If you want to compare quotes from multiple carriers, working with an independent broker provides access to dozens of insurers. Since different insurers have different underwriting guidelines and rate structures, one company might offer you significantly better pricing than another based on your specific health profile, family history, and lifestyle.

For example, some insurers are more favorable toward applicants with controlled high blood pressure, while others give better rates to people with specific occupations. An independent agent knows these nuances and can match you with the carrier most likely to offer your best rate.

That said, Costco life insurance makes sense if you value convenience and are confident Protective Life’s rates are competitive for your situation. If you’re already a Costco member, enjoy the simplicity of purchasing through a trusted brand, and don’t want to spend time comparing multiple quotes, Member Advantage Life can be a solid choice.

The key is knowing what you’re giving up. You’re trading the convenience of one-stop shopping for the potential savings that come from comprehensive comparison shopping.

Who Should Consider Costco Life Insurance?

Member Advantage Life is best suited for current Costco members who want straightforward term coverage without the hassle of comparing multiple carriers.

If you’re generally healthy and expect to qualify for preferred underwriting rates, Costco’s member pricing can be competitive. The reduced premiums during the first five years provide immediate value.

People who appreciate simplicity and trust the Costco brand may find comfort in purchasing through a familiar membership program. If you’ve had positive experiences with other Costco services, that relationship extends to this insurance partnership.

The coverage works well if you need protection that aligns with one of the three term periods offered. For instance, a 30-year term is ideal for young parents who want coverage until their children are financially independent.

If you’re comfortable with the premium structure, including the adjustment at year six, and you’ve factored that increase into your long-term budget, the policy can serve you well.

Who Should Look at Alternatives?

Several situations call for exploring options beyond Costco life insurance.

If you want to compare rates from multiple carriers, working with an independent insurance broker provides access to dozens of insurers. This comprehensive shopping approach often uncovers better pricing than single-carrier programs can offer.

People seeking no-exam life insurance policies should look elsewhere. Accelerated underwriting has become standard at many insurers, offering coverage decisions in days rather than weeks, with no medical exam required for qualified applicants.

If you’re interested in permanent life insurance products like whole life or indexed universal life, those aren’t available through the Costco member program. These policies build cash value that can be accessed during your lifetime for supplemental retirement income or other financial needs.

Anyone needing a 15 or 25-year term specifically will need to shop with carriers that offer those term lengths. Your coverage period should align with your actual financial obligations, not just the available options.

Finally, if you’re not a Costco member and don’t plan to become one for other reasons, the membership fee adds to your effective insurance cost. In that case, exploring other options makes more financial sense.

How to Apply for Costco Life Insurance

The application process for Member Advantage Life is straightforward and can be completed online or by phone.

First, visit Protective.com/Costco or call 844-740-5433 to get a quote and begin your application. You’ll answer questions about your health, lifestyle, and coverage needs.

Second, if required, you’ll schedule a medical examination, which is typically conducted in your home at a time convenient for you. A licensed examiner will check basic health metrics like blood pressure, height, weight, and collect blood and urine samples.

Third, after you review, complete, and sign the application, Protective Life’s underwriting team will evaluate your application along with your medical exam results and any additional records they request from your doctor.

Fourth, once your application is approved, you’ll receive an electronic copy of your policy. You should notify your beneficiaries that you’ve purchased coverage and tell them where to find your policy documents.

Fifth, maintain your coverage by paying your premiums on time. As long as your premiums are current, your death benefit remains in force to protect your loved ones.

It’s important to regularly review your policy and annual statement to ensure your coverage still aligns with your financial goals as your life circumstances change.

Frequently Asked Questions

What company underwrites Costco life insurance?
 

Protective Life Insurance Company underwrites all Member Advantage Life Term policies. Protective Life was founded in 1907 in Birmingham, Alabama, and currently operates in all 50 states with more than 11.7 million active policies. The company maintains strong financial strength ratings from leading insurance rating agencies.

Do I need to be a Costco member to get this insurance?
 

Yes, Member Advantage Life Term is available exclusively to Costco Gold Star and Business members. You must have an active Costco membership to apply for and maintain the coverage. The member discount on premiums during the first five years is part of the membership benefit.

What happens to my premium after 5 years?
 

Your annual premium is reduced during the first five policy years compared to standard market rates. In the sixth year, your premium adjusts to the standard market cost for your age and risk classification. This is a one-time adjustment, and your premium then remains level for the remainder of your initial term period.

Can I convert my term policy to permanent insurance?
 

Policy features, including conversion options, may vary by state and policy form. Some versions of Member Advantage Life may allow you to exchange your term policy for a permanent Protective Life policy without additional medical underwriting. Contact Protective Life directly at 844-740-5433 to verify what conversion options are available for your specific policy and state.

Does Costco life insurance require a medical exam?
 

Most applicants will complete a medical examination as part of the underwriting process. The exam is typically conducted in your home at your convenience. Some qualifying applicants may not require a medical exam, depending on factors like age, coverage amount, and health profile. Contact Protective Life at 844-740-5433 to determine your specific underwriting requirements.

What is the Income Provider Option?
 

The Income Provider Option may be available depending on your policy form. This endorsement allows your beneficiaries to receive death benefits as a guaranteed income stream for up to 30 years instead of a lump sum. You can structure payments to include a smaller lump sum for immediate expenses with monthly payments for the remainder. This option provides more flexibility and may result in lower premiums than traditional lump-sum policies. Contact Protective Life to confirm availability for your specific policy.

How much coverage can I get through Costco life insurance?
 

Member Advantage Life Term offers coverage from a minimum of $100,000 to a maximum of $5 million. The amount you qualify for depends on your age, health, income, and financial underwriting. Your specific coverage needs should be based on your family’s financial obligations, including mortgage debt, income replacement needs, and future expenses like college tuition.

Can I add my children to the policy?
 

Yes, the Children’s Term Life Insurance Rider is available as an optional add-on for an additional premium. This rider provides coverage for all your natural, adopted, or stepchildren from 15 days old through age 18, with coverage continuing until age 25. Coverage is available from $1,000 to $25,000 in $1,000 increments, and the premium remains fixed regardless of how many children you cover.

What states is Costco life insurance available in?
 

Member Advantage Life Term is available in most states but is not offered in New York. Policy features and availability may vary by state. Contact Protective Life at 844-740-5433 or visit Protective.com/Costco to confirm availability and specific features in your state.

Key Takeaways

  • Member Advantage Life Term is exclusive term life insurance for Costco members, underwritten by Protective Life Insurance Company with over 110 years of experience and strong financial ratings.
  • Three term options are available (10, 20, or 30 years) with coverage from $100,000 to $5 million, featuring reduced premiums during the first five years before adjusting to standard market rates in year six.
  • Included benefits like Terminal Illness Accelerated Death Benefit add value at no extra cost, while optional riders provide additional customization for accidental death, children’s coverage, and disability protection.
  • Best for convenience if you’re an existing Costco member who values simplicity and trusts the brand, though comparing rates from multiple insurers through an independent agent often uncovers better pricing.
  • Consider alternatives if you want to compare multiple carriers, need no-exam coverage, prefer permanent insurance options like whole life or IUL, or require 15 or 25-year term lengths not offered through this program.

Ready to explore your life insurance options? Whether you choose Costco’s Member Advantage Life or want to compare rates from multiple top-rated insurers, protecting your family’s financial future starts with getting quotes.

Start the process by using our life insurance quoter on this page.

author avatar
Doug Mitchell, CLU Independant Advisor
Doug Mitchell, CLU holds a BA degree in Finance from Auburn University as well as having obtained a Chartered Life Underwriter (CLU) designation from The American College in Bryn Mahr, PA. Doug has spent 30 years in the life insurance industry and has also held licenses to sell securities, long-term care insurance and home and auto insurance. Doug is a Top of the Table Million Dollar Round Table member (MDRT).  MDRT is a global, independent association of the world's leading life insurance advisors.  For two years, Doug served as President of the Auburn Opelika Association of Financial Advisors and has been a member of the Million Dollar Round Table. He obtained Life Millionaire status at Horace Mann Insurance Company and was awarded the Life Agent of the Year Award. Later in his career with New York Life he was an Executive Council Member. Doug currently serves as President of Ogletree Financial, a managing general agency serving life insurance agents and clients in all parts of the United States. Today, Doug’s main focus is servicing 1000s of policyholders.